Up There is a short film produced by Mother NY and directed by Malcolm Murray about the diminishing craft of hand-painted advertisements. “It takes so much work that it’s kind of ridiculous… We try and do it as fast as possible, but that doesn’t change the fact that there are way easier ways to get it up there.” This quote by one of the painters was captured while he stood in the rain and it became apparent to me at this moment that Murray was showing us the faces behind the work we see everyday. As a graphic designer, I know too well how easy it is to be stuck in front of the computer, but also realize the value and payoff of working manually to produce handmade components for a design. Similarly, the production of billboard advertisements is now overrun by vinyl printers because it’s efficient and consistent. It’s nice to see that there is still a human hand amidst a world dominated by the digital medium. This beautiful documentary was shot with a Sony EX1.
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